Brainstorming Tips

Here are some ideas and tips to help you use brainstorming more effectively, particularly in a training setting.

  • There should be both a group leader and a recorder (separate people). The fast pace of brainstorming makes it difficult to both manage the process and record the ideas.
  • The trainer should keep the process fast paced and moving, while always maintaining the position of non-evaluation during the idea generation phase.
  • Brainstorming that drags on (either in generating ideas or evaluating them) loses purpose, and becomes annoying.
  • If the training group is large, consider breaking them down into smaller sub-groups for the brainstorming, in effect combining small group discussion with brainstorming. Large groups can be intimidating for some, and having a number of smaller groups has some creative advantages. However, it's harder to monitor sub-groups to ensure they are abstaining from evaluation during the idea generation phase.
  • Provide a time line and stick to it, and make the time line for generating ideas short, to create a sense of energy and focus, particularly if you are using multiple small groups.
  • During idea generation, trainer should focus group on quantity of ideas, not quality.
  • Ideas should be recorded in a public and visible place as they are generated. Flipcharts, while low tech, are still the best vehicle for recording.
  • If the ideas generated are important for use throughout a longer training session, consider having the ideas re-written on paper for distribution to the group, or to be used as a training takeaway.

For more brainstorming help go back to the main methods page.

About Company

Bacal & Associates is a small training, consulting and publishing company specializing in customer service, communication, performance management, and other management challenges.

Privacy Policy

Our Related Sites

It Takes A Village To Teach A Child
For teachers, educational administrators and parents.

All About The Workplace
Our main site with over 400 articles on life in the workplace.

Improving Customer Service
Dedicated to improving customer service, and customer service strategies for business

Small Business Resource Center
For all things related to small business owners and those considering starting a small business


We believe in a lean, information packed user experience. We limit the use of graphics and stress quality content. We also believe in a NO HYPE environment. Our product and service descriptions are free of overblown claims, and selling.

Get in Touch

  • Phone:
    (613) 764-0241
  • Email:
  • Address:
    722 St. Isidore Rd.
    Casselman, Ontario, Canada
  • K0A 1M0