MAIN MENU

  • Home
  • About
  • NEW! What Makes Teaching And Training All Worthwhile
  • Training and Development Crossword Puzzle
  • Articles - Training and Development
  • Training and Development FAQ (Questions and Answers)
  • Library (over 1,000 curated articles)
  • Bacal's Books
  • Our Unique Mini-Guides And Tools For Trainers
  • Video Section
  • *NEW: The Free Compendium Of Learning and Group Exercises And Activities*

Featured Articles


Browse The Training & Development Knowledgebase


 

Marketing Training: Intact Work Groups Versus Offering Open Courses By Robert Bacal

A training business can offer open training sessions, where anyone can register, or it can work with a specific company and train staff within that company (intact work group training). Or both, of course.

Intact Work Group Training Much Easier To Market

If you are starting a training business, you'll find that if you want to offer training to individuals who want to sign up, you'll have to be marketing continuously, and in fact spending more time marketing than you will actually training.

That's because you have to continually schedule courses, the convince people one by one, to attend and pay their fees. If you are famous, it's a lot easier to do this because you can trade on your brand and reputation, but for most trainers that's not possible.

When you focus on meeting a company's needs, rather than the needs of individuals, in terms of marketing it's a completely different landscape. With open courses you have to convince many more people to attend, but with intact work groups, you only have to convince ONE (or only a few) decision makers in a company to purchase your services.

It's also a lot easier to make more money in one fell swoop, since a contract to deliver let's say, ten seminars during a year for one client is going to provide some guaranteed significant income.

There's also a shift to how many people and who you need to market to. The fewer people you need to contact and convince to hire you, the more efficient you become.  So, you market to people in the HR and training and development "space" for each company you approach, and that allows you to focus, and spend less time on marketing. If you convince ONE company, via contact with ONE person, that might mean offering training to hundreds of people, none of which you have to "sell" to in advance.

For more advice and information about the in's and out's of building your own training business click here.

Tags: #training #training business #business strategy #marketing training #selling training #intact work groups

 

About Company

Bacal & Associates is a small training, consulting and publishing company specializing in customer service, communication, performance management, and other management challenges.

Privacy Policy

Our Related Sites

It Takes A Village To Teach A Child
For teachers, educational administrators and parents.

All About The Workplace
Our main site with over 400 articles on life in the workplace.

Improving Customer Service
Dedicated to improving customer service, and customer service strategies for business

Philosophy

We believe in a lean, information packed user experience. We limit the use of graphics and stress quality content. We also believe in a NO HYPE environment. Our product and service descriptions are free of overblown claims, and selling.

Get in Touch

  • Phone:
    (613) 764-0241
  • Email:
    ceo@work911.com
  • Address:
    722 St. Isidore Rd.
    Casselman, Ontario, Canada
  • K0A 1M0





-->