Starting and Running a Training Business By Robert Bacal

There's a huge amount of material on training delivery, training and instructional design, and so forth, but it's hard to find help and advice on how to start and successfully run a training and learning related business. In this section we'll provide you with information, hints, advice and methodologies related to all aspects of the business side of training.

You may want to check out the Issues In The Training Industry section, since understanding the industry will help you be more successful with your training business or consultancy.

Starting A Training Business

Here are some things to consider when thinking about starting your own training and seminar business. These are quite basic, but one has to start somewhere.

Fees and Getting Paid For Training

Marketing Your Training Business

The hardest part of running a business is learning how to market it and get new clients. Of course you have to offer value for money, and be good at what you offer, but many times, a business fails not because it's not good at its primary mission, but because it's poor at marketing.

It's sad, particularly because good trainers, teachers and educators are often NOT good marketers. Here are some hints.

Why does marketing start way before you start your training business?

Is The Marketing of Training The Same As Selling Training?

Marketing seminars to intact work group clients versus open course offerings?

Should I use free webinars to market my training sessions?

About Company

Bacal & Associates is a small training, consulting and publishing company specializing in customer service, communication, performance management, and other management challenges.

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