Starting and Running a Training Business By Robert Bacal

There's a huge amount of material on training delivery, training and instructional design, and so forth, but it's hard to find help and advice on how to start and successfully run a training and learning related business. In this section we'll provide you with information, hints, advice and methodologies related to all aspects of the business side of training.

You may want to check out the Issues In The Training Industry section, since understanding the industry will help you be more successful with your training business or consultancy.

Starting A Training Business

Here are some things to consider when thinking about starting your own training and seminar business. These are quite basic, but one has to start somewhere.

Fees and Getting Paid For Training

Marketing Your Training Business

The hardest part of running a business is learning how to market it and get new clients. Of course you have to offer value for money, and be good at what you offer, but many times, a business fails not because it's not good at its primary mission, but because it's poor at marketing.

It's sad, particularly because good trainers, teachers and educators are often NOT good marketers. Here are some hints.

Why does marketing start way before you start your training business?

Is The Marketing of Training The Same As Selling Training?

Marketing seminars to intact work group clients versus open course offerings?

Should I use free webinars to market my training sessions?

Mini-Guides For Trainers, Coaches, Group Leaders, Managers

Mini-Guides are short, but comprehensive guides to help those that are in the business of helping people learn. Most are under ten dollars, and available in Kindle, or in PDF, printable and downloadable formats. For full information click on the item picture.


The Science And Art Of Giving Feedback

Or Get It On The Kindle

Training Needs Assessment Step By Step

Or Get It On The Kindle

One-To_One Training For Small Business Owners

Or Get It On The Kindle

Presenting To Resistant And Difficult Groups

This is a MUST HAVE for anyone who works with groups - trainers, managers, public speakers, meeting leaders. We all encounter groups with people who "don't want to be there", or with members that are angry, hostile, and react negatively to what you have to say. This mini-guide provides you with the information and skills to handle negative comments, heckling, the high responder, and will help you prevent difficult group situations from becoming big problems. Be prepared to handle the common problems that occur in groups.

There's More: Handouts, Meeting And Training Takeaways, Job Aids

Our mini-guides and helpcards have been greeted with great enthusiasm by trainers, learners, speakers and managers, because they can be used as low cost, practical job aids, or takeaways for various group sessions.

We offer big bulk discounts, so it may cost you as little as $2.00 per copy to license for use in your sessions. Topics include:

Delegation Managing Conflict Performance Management
Effective Communication Being An Effective Team Member Effective Leadership

Browse the complete selection to see if any of the material will fit for your session, whether you are delivering a training session, or leading a group, or conducting a meeting on a topic covered. Click here to open a new window.

About Company

Bacal & Associates is a small training, consulting and publishing company specializing in customer service, communication, performance management, and other management challenges.

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We believe in a lean, information packed user experience. We limit the use of graphics and stress quality content. We also believe in a NO HYPE environment. Our product and service descriptions are free of overblown claims, and selling.

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